Reach Success With Your Article Bio
Did you know that sending out Articles to media sources is a GREAT marketing tool? How many of you have sent out an article to a newspaper magazine, website or blog?
I’ve recently started sending out articles I have written to other sources and found myself stumbling on something so simple like the Author Bio.
Many find talking about yourself in the third person not only feels weird but it’s also not so easy to do. You’ll find that you feel like you’re either talking yourself up or the opposite and not putting enough quality in.
Article marketing is a great way to grow your business and has been used by professionals for nearly as long as mass print has been available. A business provides content to media like newspapers (or most commonly today website and blogs), possibly on a timely topic such as an article on tax audits during tax season, and the media source may use the article and include the business’s name and contact information. Newspapers and other traditional media have limited budgets for gathering content and these articles may be used in the business section of the newspaper.
Did you know your bio is a great way to promote a new product or service? If you do it properly, you’ll be able to drive traffic to a page where you have a new product or service described in detail. Now that’s GREAT marketing! But what should your bio contain?
One of the most important things to remember when you’re writing your bio is you don’t want it to sound like an advert. Article marketing is one of the best ways to drive traffic to your site, but you want to do it in such a way that your readers won’t realize you’re trying to get them to go to your site.
You want your bio to match your article, but that’s tricky to do when you don’t want to sound like you’re promoting what you offer in the body of the article. The best way to do this is to be brief about it. Use the link to explain everything you do and how they can make the purchase.
However, it’s very important to make sure you use the correct link, a link that works properly, and is very descriptive. You need to make sure the content on the page is detailed and you need to include a way for them to contact you if they have questions or concerns. You also need to make sure you tell them several times how to make a purchase.
Your bio is written in the third person and gives an overview of your education, work experience and achievements. You should start with an introduction of yourself, it may contain something personal about you or things that you are passionate about like your hobbies, interest, or simply the place you live.
The next two or three sentences describe your business and what you’re promoting along with at least one link, but no more then two or three. You don’t want to make your bio too long, or filled with lots of links but it needs to be long enough to get the point across.
Many people forget to include their contact details in the author bio section, which is not advisable as people would like to get in touch with you. The contact information should appear at the end of the bio section, you can use your Twitter, Facebook or email address as your contact info.
Your bio is what helps your readers to know exactly what you do and offer and how you can help them with what you offer. It’s important to write it in a way that will encourage them to visit your site and make a purchase from you. When you do that you’ll have success with article marketing.