Because no-one likes Dirty Balls! | Lynx Commercial

A PUN-loaded ad for a men’s shower gel starring Sophie Monk should be banned, anti-sexploitation campaigners say.

Ever noticed the change in commercials late at night. The controversial three-minute Lynx ad titled Cleans Your Balls stars actor and singer Monk in a mock tele-ad showing men how to wash sports balls.

The ad, which is full of double-entendres, has been criticised as crass and oversexualised by lobby group Collective Shout.

Co-founder Melinda Liszewski said up to 10 members had lodged complaints with the Advertising Standards Bureau because it was degrading to women and condescending to men.

“It’s undermining the move to create a culture of respecting women if you have got men openly joking about washing their balls so women can play with them,” she said.

“Lynx’s target market is teenage boys and it’s sending them the wrong message.”

Ms Liszewski urged consumers to boycott Lynx’s parent company Unilever. She said the company had been on Collective Shout’s ditch list since releasing an ad last November featuring barely-clothed women explaining the rules of rugby.

The ad was banned by the Ad Standards Bureau.

Ms Liszewski said she was surprised a talented woman such as Monk had participated in the “tacky” advertisement.

Monk recently tweeted: “Lynx commercial getting 20% bad 80% like it, it’s fun, lighten up, I’m playing a character, chose it because I love humor, don’t get 2 deep.”

The Lynx ad will be cross promoted with a raunchy spread of Monk in men’s mag Zoo Weekly.

Read more at The Herald Sun.

Check it out yourself… Funny, degrading to women, tacky? Let us know your thoughts